Today, Wunderlist for Mac has a 5-star average rating, and it constantly ranks in the Top 20 on the Mac App Store. ![]() And, despite the challenging start we have had some pretty great achievements. Since then, our team has worked hard to fix all issues and improve the product. As expected, our users were pretty excited when we announced Wunderlist 2, but we didn’t expect that scaling our API would be so incredibly tough. ![]() The launch was exciting and challenging at the same time. Our team now consists of 39 people, all working hard to deliver the best product experience possible. A talented team of 20 engineers, five designers and three QA specialists rebuilt the app from scratch using native technologies for each platform. Just four months ago we launched the second version of Wunderlist. It was our first experience designing and developing a cross-platform product - and it has been great. All apps tied together through our very own cloud sync. Just one month later, the same team introduced Wunderlist for iPhone. Let’s start at the beginning… In November 2010, six people (two designers and four engineers - including me) launched the first version of Wunderlist, a simple to-do app for Mac and Windows. I want to share with you some insights and key learnings, as well as talk a little bit about our future. So much so that today I would love to take this opportunity to reflect on the last 2.5 years. For a young business like ours, this is an incredibly important milestone. Today, we are announcing the business model behind Wunderlist, the first version of Wunderlist Pro. ( Originally published at in April 2013)
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